Offernet’s Finishline product is a powerful tool that allows businesses to track and attribute offline conversions back to their digital marketing campaigns. The product uses physical microchips, or other forms of tags, that are installed on products or packaging, or even in-store displays, to track user engagement, stock availability and movement in real-time.

The Finishline product is connected to Offernet’s TouchBase  and TouchPoint® systems, which allows for a constant and reliable source of real-world offline conversion data. This data provides businesses with a more complete view of the customer journey, from the initial touchpoint to conversion.

The Finishline product uses real-time data to detect purchases and engagement and attributes them to advertising campaigns and digital marketing efforts. This allows businesses to understand which channels, messages, and targeting strategies are most effective at driving conversions.

Finishline uses the TouchBASE data system and the TouchPoint® system to integrate data from multiple touchpoints, analyse and infer information to improve efficiency, and optimise campaigns, leading to an increase in profits and revenue. Finishline enables businesses to track how users interact at each touchpoint of the customer journey, whether it is the “upstream” vanity metrics or the “downstream” conversion or revenue metrics, in order to improve performance and results.
By leveraging the capabilities of Finishline, Offernet’s clients can maximise the effectiveness of their marketing campaigns and drive measurable results.