Offernet’s Server-Side Tag Management is a solution that allows for online measurement and cookie management in an era of increased privacy regulations and the demise of third-party cookies. The system utilises serverside tracking, which allows for more accurate measurement and conversion attribution even when third-party cookies are blocked.

The serverside tag management system is connected to Offernet’s TouchBase big data system, which allows for offline customer data matching. This enables businesses to track the customer journey from the initial touchpoint all the way through to the offline conversion, providing a more complete view of the customer journey.

Additionally, the system allows advertisers to control what information they share about their website or app users to third-party platforms like Facebook and Google. This allows them to restrict their competitors from remarketing to their website visitors as affinity or in-market audiences on these platforms.

Overall, Offernet’s Server-Side Tag Management is an innovative solution that allows businesses to navigate the challenges of a privacy-centric internet while still measuring and optimising their online campaigns effectively. It connects online and offline data to provide a more complete view of the customer journey and allows for enhanced data privacy control. It’s a powerful tool that can help businesses improve their return on ad spend and retain a competitive advantage.