Offernet’s Cataview product is a solution for digital catalogues that improves online e-commerce sales for businesses. Traditionally, retailers would load their catalogues on their websites as PDFs. This is slow, needs to be fixed on mobile devices, and offers limited functionality.
Cataview solves this problem by providing a rich and interactive experience directly in the Facebook and Instagram apps. The solution eliminates the need to install a separate app, with Cataview catalogues that open instantly and are customisable based on the user, location, time of day, and local weather conditions.
It utilises AI to automatically extract products and information from the provided PDF or board sheet; this allows for faster time-to-market and a massive saving in agency creative costs and time.
The Cataview ads support video, carousels, and store locations and can even be interlinked to create a deeper and richer user experience as they browse vast catalogues conveniently and easily. It is built with a mobile-only approach and delivers a much higher intent to purchase customers than traditional shopping and e-commerce ads.
Cataview connects to Offernet’s TouchBase big data and TouchPoint® systems, which allows for a constant and reliable source of real-world conversion data. This data is used to provide businesses with a complete view of the customer journey, from the initial touchpoint to conversion, and can be used to improve performance and results. Offernet then uses these insights to optimise campaigns, resulting in an increase in profits and revenue for our clients.
