Enteprise
Large corporations requiring enterprise marketing solutions to synchronize and eradicate “cannibalisation” of digital ad-spend across their various departments
Headquartered in London (UK), Offernet is a global digital ad-technology network that uses Artificial Intelligence (AI) and machine learning to optimally blend data and media in order to get the right advert in front of in-market consumers through the right channel at the right time and on the right device. The outcome is dramatically increased Return-on-Adspend (RoA) through a decrease in cost per acquisition.
Our primary objective is to shift the financial risk of digital marketing from our clients to ourselves. That means that instead of billing our clients on a “Pay-for-Media” or “retainer” basis, we bill on a “Pay-for-Results” basis.
Lead Gener8or is versatile: it is either an enterprise tool which a company uses internally, or, it is used by our client service team to run campaigns on behalf of clients.
Our proprietary technology solution, known as Lead Gener8or, was developed by our MIT (PhD) graduate engineers with the specific purpose of increasing RoA through real-time algorithmic campaign optimization. It manages media purchases, audience building, de-duplication, channel selection, time of flight, and by leveraging global customer insights to decrease clutter, it decreases complexity and eradicates human error so prevalent in the traditional digital campaigning arena.
The platform’s versatility has allowed us to on-board a relatively diverse collection of clients
Agencies
Advertising agencies looking for a better return on digital marketing spend
Marketing Teams
Businesses with internal digital marketing departments wishing to de-clutter and optimize their digital marketing efforts and looking for ways to decrease customer acquisition costs
Franchise Organisations
Franchise organisations looking for ways to synchronize and eradicate “cannibalisation” of digital ad-spend across their various stores while staying in control of their brand
SME's
Medium- to small-sized businesses with digital marketing budgets in excess of £500 per month
Data Owners
Database owners wishing to monetize their data within GDPR-compliancy directives
Core Service:
Performed by our in-house strategists and digital command centre
Digital Strategy Development
We use our expertise to create a comprehensive plan for your brand online
YouTube Advertising
Advertise your business on the second largest search engine in the world
AVM Marketing
Automated Voice Marketing is a targeted voice message system designed to generate leads
SMS Marketing
Advertise, announce or engage with your audience directly through their cell phones
Email Marketing
A cost-effective way to communicate with your audience directly
SEO
Grow the number of quality visitors that your website gets organically from search engine's such as Google and Bing.
Data Monitisation
We can help to turn data into a profitable asset for your business
Call Tracking
Discover who is calling your business and track which campaign they are responding to
In APP Advertising
We can promote your brand with one of the fastest growing forms of mobile advertising
Social Media Advertising
Serve highly targeted ads to your chosen audience on different social media platforms
Google Search Advertising
Get your brand on the search engine results page of the largest search engine in the world
Brand Monitoring
Gather insights from all mentions of your and your competitors’ brand, product or service on the web and social media.
Affiliate Services:
Provided by companies we have formal service level agreements with.
Creative Design
Our design services will help to bring your brand or campaigns to life
Web Development
We can develop and build a custom space for your brand online
Social Media Management
Management, monitoring, measurement and more of your brand’s presence on social media
TV & Radio Monitoring
Media monitoring service allowing you to always know what’s being said about your brand
Let's Engage
We like to ease into a relationship with our clients. What that typically means is that we’ll run a “Proof-of-Concept” (PoC) campaign, whether it’s A/B testing against an existing (programmatic) campaign or simply to test the viability of attaining a specific Objective Key Result.
Ideally, we would like to evaluate if we can ultimately migrate you, over time, from a “Pay-for-Media” model to a full “Pay-for-Results” billing method. As a rule of thumb this usually requires a minimum of three to four iterations of the same campaign so that we can build the analytical models.
We DON’T suggest throwing big budgets behind the PoC, but bear in mind that the more results we can achieve, the more confident we are in the capabilities of our machine-learning models.