Headquartered in London (UK), Offernet is a data-driven, AI-powered “martech” company that helps digital marketers with the most cutting edge technology and insights to advertise more effectively. We use machine learning to optimally blend data and digital media to get the right advert in front of in-market consumers at the right time via the right channel and device.
Offernet is a global digital marketing-technology (“martech”) company that uses Machine Learning to optimise media placement. Offernet’s proprietary software, Touchpoint, generates advertising results through real-time algorithmic optimisation. Touchpoint can be customised for all creative campaigns and is designed to maximise ROAS (Return On Ad-Spend) by blending data and media, making sure the right ad goes in front of the right person at the right time. Touchpoint is a true end-to-end marketing platform, enabling marketers to create and execute campaigns across all digital media channels.
Offernet’s Touchpoint technology enables companies and brands to engage with customers by building a complete customer journey that connects data from all touch points to create a single customer view. Our bespoke analytics tools track customers across multiple devices in real time and drive better returns on ad-spend (ROAS). Touchpoint is, in effect, a customer journey analytics software that provides real-time insights via journey mapping, sentiment analysis and cross- channel analytics.
Touchpoint uses machine learning, offline data and real-time behavioural insights to create smarter marketing. Our unique machine-learning system builds on Facebook and Google’s analytics by extracting insights from both systems and using the information in concert with other channels such as call centres, point-of-sale systems and post-sale product lifecycle information, to provide a multi-channel view, something Google and Facebook cannot provide individually. The result is that our digital strategists are able to optimize, not just in terms of whom to market to, but also in terms of the daily dynamics of the entire campaign rollout across all active channels, thereby ensuring not just accurate targeting but holistic end-to-end campaign analytics.
Our unique combination of technologies allows advertisers to benefit from the power of these disruptive trends, providing digital marketers with high-quality insights about their customers’ behaviours. The accuracy of this combined approach ensures better targeting, more effective segmentation and improved return on ad-spend through increased conversions.
Whether you are looking to generate qualified leads in your call centre, online eCommerce sales or drive more feet into retail locations, Touchpoint has the ability to optimise for every step in your conversion funnel.
Touchpoint’s core driver is its ability to seamlessly integrate Machine Learning, Offline Data and Real-time Insights:
Machine Learning: Our proprietary machine learning algorithms utilise real-time behavioural insights to drive personalisation across all your marketing channels. Accuracy is prioritised over reach so we only show relevant messaging to the right people at the right time. This ensures improved campaign performance and reduced ad-spend whilst driving higher conversion rates.
Offline Data: Our offline data capabilities add layers of depth that can’t be matched when it comes to insights into customer behaviour. This continuous flow of data helps our Digital Strategists uncover previously hidden insights about specific customer’s desires and motivations when making purchasing decisions, through behavioural touch points such as browsing in-store or viewing offline advertising campaigns.
Real-time Insights: With each and every digital campaign executed via Touchpoint, real-time insights are collected through our bespoke data hubs, with the result that we can target an advertiser’s best customers with the right message, at the right time and on the right device.
Offernet’s Digital Strategists use this combined approach to help marketers create powerful digital campaigns that generate more sales and optimise ad spend, whilst offering high levels of integration into their offline data systems.
Touchpoint’s machine-learning system builds on Facebook and Google’s analytics. We extract insights from both systems and use this information in concert with other channels (such as call centres, point-of-sale systems and post-sale product lifecycle information), to provide a multi-channel view, something Google and Facebook cannot provide individually. We are able to optimize, not just in terms of whom to market to, but also in terms of the daily dynamics of the entire campaign rollout across all active channels, thereby ensuring not just accurate targeting but holistic end-to-end campaign analytics.
Offernet is driving towards a fully-automated campaign design and management strategy, where the algorithms are trained by learning from their human counterparts in ever more complex decision-making circumstances. This will be achieved through a continually growing, tightly-coupled human-AI environment that generates human “truth” data in real time for the machines to learn from and seek to emulate. As the network of operating entities grows, an increasingly global picture will emerge that provides deep insights into the flows of multinational consumer behaviour and market activities.
The commercial and technology hub of Offernet resides in London (UK), which services a number of Operating Entities located throughout the world. The Operating Entities are client-facing and are either owned outright by the operator(s) or via a commercial partnership with Offernet (UK).
The Touchpoint technology was specifically designed for marketers empowered to drive measurable growth strategies and revenue generation, by combining the power of AI with the human skills of our highly trained digital strategists, data scientists and behavioural analytics specialists.
Touchpoint plugs directly into the Digital Command Centre, the entity that executes campaigns on behalf of the entire global network of Operating Entities. This highly talented collection of strategists, analysts and digital experts is housed in Cape Town, South Africa, and provides a 24/7 operation across multiple jurisdictions.
This unique augmentation of AI with human talent allows our clients to harness the power of machine learning to drive intelligent digital advertising campaigns based on real-time customer insights, by utilising our best practice recommendations for ad targeting strategies or smart creative optimisation solutions.
Machines are good at identifying trends across multiple, large datasets but humans are critical to understanding the mechanisms underpinning why these trends are occurring. Consequently, the role of machines is well suited to sift through large amounts of data to provide human users the key informational building blocks they need to ask or answer a question, as well as to re-/define strategy. Offernet therefore uses its various technologies to put the right information into its Command Centre strategists hands, such that they can do what humans do best, problem-solving and hypothesis testing.
Simply put, Offernet is an ad-spend intelligence platform that empowers marketers to drive measurable growth strategies. Through its unique combination of AI/ML and Human Talent, our strategists are able to track, forecast and plan programmatic media buys across multiple channels. Performance is enhanced through the ability of the system to provide real-time alerts on any key metric chosen. As our AI becomes ever smarter, Offernet is poised to provide an even richer set of predictive capabilities including deep intent modelling, which will help advertisers reach their audience at scale both online & offline, using sighted location data alongside other cues such as timezone, mouse movements etc., all delivered via one unified dashboard.
The commercial and technology hub of Offernet resides in London (UK), which services a number of Operating Entities located throughout the world. The Operating Entities are client-facing and are either owned outright by the operator(s) or via a commercial partnership with Offernet (UK). The Offernet technology plugs directly into the Digital Command Centre, the entity that executes campaigns on behalf of the entire global network of Operating Entities. This highly talented collection of strategists, analysts and digital experts is housed in Cape Town, South Africa, and provides a 24/7 operation across multiple jurisdictions.
Large corporations requiring enterprise marketing solutions to synchronize and eradicate “cannibalisation” of digital ad-spend across their various departments
Small- to -medium sized businesses with digital media budgets, looking for precision targeting and marketing expertise
Businesses with internal digital marketing departments wishing to de-clutter and optimise their digital marketing efforts and looking for ways to decrease customer acquisition costs
Franchise organisations looking for ways to synchronise and eradicate “cannibalisation” of digital ad-spend across their various stores while staying in control of their brand
Database owners wishing to monetise their data within GDPR-compliancy directives
By plugging in to Offernet’s digital command centre, your ad agency can focus on creativity and your clients’ brand primacy whilst we provide digital excellence. Our ability to target down to a granular level allows us to provide precise and highly relevant messages to very specific audiences at very specific times, a phenomenon we call “prime time every time”.
Because we operate on a “plug & play” campaign-by-campaign basis, the problem of your agency’s staff fluidity is no longer a concern. Although most of our clients run iterative campaigns with us, you are under no onerous contractual obligations and are free to terminate at a moment’s notice.
The best part is that, by using Offernet for your digital media campaigning, there’ll be no erosion of your agency’s margins. Fundamentally, our success is your success, without you having to pay a premium for it.
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Offernet is a marketing technology company headquartered in London with clients across the world. Its Touchpoint platform is a true end-to-end marketing solution that use machine learning to optimise data and digital media to deliver the most appropriate ad to in-market consumers at the right time via the most optimal channel and device.
