Programmatic agencies are fraught with digital fraud and many 3rd-party marketing apps cannot (or do not try to) effectively fight or prevent it. OfferNET can and does eradicate digital fraud, protecting your ad-spend and safeguarding your ROI (Returns on Investment).

OfferNet regularly and consistently outperforms programmatic generated digital campaigns, delivering superior ROI’s. We are capable of producing these results because we have a deep understanding of both the complexities of digital ecosystems and the intricacies of the customer journey. This knowledge has allowed us to engineer our own suite of web-based digital marketing and sales optimization tools that dramatically reduce digital fraud whilst facilitating vastly improved targeting and messaging relevance.

We are able to seamlessly integrate our technology platforms with real-world data. This allows OfferNET to provide better targeting, better results and thus, better ROI’s for our clients. The platforms are able to interrogate and populate third-party datasets via a number of monetization options, each within the confines of responsible data management and protocols. The general workflow employed by OfferNET when it comes to third-party data is: ANONYMIZE - VISUALIZE - MONETIZE

The digital campaign management controls built into our platforms allow brand custodians to ‘lock-in’ creative messages. This is particularly useful for franchise operations, who constantly need to prevent individual franchisees from designing their own campaign creatives and risking the brand integrity of the franchisor.

Our ability to define and pre-load campaigns, establish critical criteria such as specific targets markets at a granular level, and simply drop a pin on a specific location to execute a fully fledged digital campaign, is of enormous value to marketers. Different creatives can be used by the same brand at different store locations, boosting response by target audiences through better message relevance