Offernet’s Web Analytics service allows companies to improve the revenue they generate from their advertising campaigns by providing them with a deeper understanding of their customers and how they interact with their digital assets. By using tools such as heatmaps, session recordings, surveys, and feedback widgets, companies can gain valuable insights into user behaviour, which can be used to optimise their digital marketing campaigns.

For example, heatmaps can show companies where users are clicking and scrolling on their websites, providing insight into what users are interested in and what elements of the page they are interacting with. This information can be used to optimise the layout and design of the website to better engage users and increase conversions.

Similarly, session recordings can provide companies with a detailed understanding of where users are getting stuck, what causes them to abandon the page, and what prompts them to engage with the website. By understanding these pain points, companies can make changes to the website to improve the user experience and reduce drop-off, leading to more conversions and higher revenue.

In addition, feedback widgets and surveys can allow companies to understand what users think about their website and what they would like to see improved, allowing them to make changes that align with the user’s needs and better target their audience.

All this data collected through these web analytics tools can be fed back to Offernet’s TouchBase data system, which is used to improve the performance of their advertising campaigns by targeting the right audience, at the right time, with the right messaging and offers. Through this, Offernet’s analytics allow to increase conversion rates, improve customer experience, and ultimately increase revenue generated from advertising campaigns.