Offernet’s Touchpoint® system is a sophisticated marketing technology, grounded in big data and machine-learning that offers a detailed view of the entire customer journey from initial interaction to conversion.
Using machine learning, it can instantly refine campaigns to address inefficiencies. A standout feature of Touchpoint® is its capacity to trace conversions back to specific ads, helping businesses determine the most effective marketing strategies.
The system measures the effectiveness of each touchpoint, from upstream vanity metrics to downstream revenue performance or growth metrics. Each metric at each touchpoint, from both online and offline interactions, creates a data echo that ultimately becomes part of the whole machine-learning exercise.
The system pulls data from diverse sources, like real-world interactions and audience profiling, to gain insights into how customers engage with brands.
Offernet is driving towards a fully-automated campaign design and management strategy, where the algorithms are trained by learning from their human counterparts in ever more complex decision-making circumstances. This will be achieved through a continually growing, tightly-coupled human-AI environment that generates human “truth” data in real time for the machines to learn from and seek to emulate. As the network of operating entities grows, an increasingly global picture will emerge that provides deep insights into the flows of multinational consumer behaviour and market activities.