Touch-Base is Offernet’s big data engine, it is a powerful tool that allows the company to collect, process, and analyse large amounts of data from various sources. The system is designed to help businesses bridge data silos and gain a complete understanding of customer behaviour and interactions.

The Touch-Base system is designed to work in conjunction with Offernet’s TouchPoint® system, which uses data from the Touch-Base system to optimise and measure the performance of marketing campaigns. By integrating data from various touchpoints, businesses can gain a complete view of the customer journey and use this data to optimise campaigns in real-time.

The Touch-Base system is able to process large amounts of real-world data, including data from online and offline sources. It can extract insights from that data, which allows for audience profiling, channel selection and a better understanding of key results. The Touch-Base system can also preprocess, curate and analyse the data using best-of-breed machine learning tools; models are built, deployed, and served according to specification.

Offernet’s TouchPoint® system can leverage the capabilities of the Touch-Base big data system to provide clients with unrivalled campaign optimisation and monitoring. The ability to use real-world data and machine learning allows Offernet to make more accurate predictions, enhance targeting, and provide businesses with actionable insights to optimise their campaigns and improve ROAS.