Once a competitor’s advert is recognized by the listening service, an integrated digital campaign is automatically triggered within a specific time frame, targeting the exact same customer pool. This service is also used by brand owners who wish to better integrate their above-the-line (tv and radio) advertising with the world of digital omni-channels.
Lead Sniper is also used to identify a competitor’s digital presence, allowing users to trigger campaigns that can be displayed before or next to the competitor’s messages. This is particularly useful for ambushing a competitor’s re-marketing audience.
Fully compliant with current legislation, GDPR and PoPi ready.