Lead Auctioneer

Lead Auctioneer allows users to set bids for quality leads generated from various channels.

The leads are generated at OfferNET’s cost and are fed through to the Lead Auctioneer engine which then automatically allocates the leads to the highest bidder first. The second and third highest bidders are allocated the same leads after 5 and 10-minute delays respectively.

The rationale behind the delayed allocation is that leads tend to become less ‘hot’ within seconds and minutes of being generated. The highest bidder thus enjoys the highest chance of converting the lead to an actual sale. 

Once the top bidder’s quota has been reached the second highest bidder will automatically move to the first position.



  • Fully compliant with current legislation, GDPR and PoPi ready.