Digital experts, Driven by Technology & Informed by Data

Headquartered in London (UK), Offernet is a data-driven, AI-powered company that helps digital marketers with the most cutting edge technology and insights to advertise more effectively. We use machine learning to optimally blend data and digital media to get the right advert in front of in-market consumers at the right time via the right channel and device.

About

Offernet

The digital technology that drives persistent growth for remarkable companies

Offernet is a global digital ad-technology company that uses Machine Learning to optimise media placement. Offernet’s proprietary software generates advertising results through real-time algorithmic optimisation. Our innovative platform can be customised for all creative campaigns and it is designed to maximise ROAS (Return On Ad Spend) by blending data and media, making sure the right ad goes in front of the right person at the right time. The Offernet platform is the world’s first true end-to-end marketing platform, enabling marketers to create and execute campaigns across all media channels.

What We Do

The Offernet technology was specifically designed for marketers empowered to drive measurable growth strategies and revenue generation, by combining the power of AI with the human skills of our highly trained digital strategists, data scientists and behavioural analytics specialists. This unique augmentation of AI with Human Talent allows our clients to harness the power of machine learning to drive intelligent digital advertising campaigns based on real-time customer insights, by utilising our best practice recommendations for ad targeting strategies or smart creative optimisation solutions.

The commercial and technology hub of Offernet resides in London (UK), which services a number of Operating Entities located throughout the world. The Operating Entities are client-facing and are either owned outright by the operator(s) or via a commercial partnership with Offernet (UK). The Offernet technology plugs directly into the Digital Command Centre, the entity that executes campaigns on behalf of the entire global network of Operating Entities. This highly talented collection of strategists, analysts and digital experts is housed in Cape Town, South Africa, and provides a 24/7 operation across multiple jurisdictions.

Simply put, Offernet is an ad-spend intelligence platform that empowers marketers to drive measurable growth strategies. Through its unique combination of AI/ML and Human Talent, our strategists are able to track, forecast and plan programmatic media buys across multiple channels. Performance is enhanced through the ability of the system to provide real-time alerts on any key metric chosen. As our AI becomes ever smarter, Offernet is poised to provide an even richer set of predictive capabilities including deep intent modelling, which will help advertisers reach their audience at scale both online & offline, using sighted location data alongside other cues such as timezone, mouse movements etc., all delivered via one unified dashboard.

The commercial and technology hub of Offernet resides in London (UK), which services a number of Operating Entities located throughout the world. The Operating Entities are client-facing and are either owned outright by the operator(s) or via a commercial partnership with Offernet (UK). The Offernet technology plugs directly into the Digital Command Centre, the entity that executes campaigns on behalf of the entire global network of Operating Entities. This highly talented collection of strategists, analysts and digital experts is housed in Cape Town, South Africa, and provides a 24/7 operation across multiple jurisdictions.

Our Technology

Offernet’s machine-learning system builds on Facebook and Google’s analytics. We extract insights from both systems and use this information in concert with other channels (such as call centres, point-of-sale systems and post-sale product lifecycle information), to provide a multi-channel view, something Google and Facebook cannot provide individually. We are able to optimize, not just in terms of whom to market to, but also in terms of the daily dynamics of the entire campaign rollout across all active channels, thereby ensuring not just accurate targeting but holistic end-to-end campaign analytics.

Machines are good at identifying trends across multiple, large datasets but humans are critical to understanding the mechanisms underpinning why these trends are occurring. Consequently, the role of machines is well suited to sift through large amounts of data to provide human users the key informational building blocks they need to ask or answer a question, as well as to re-/define strategy. Offernet therefore uses its various technologies to put the right information into its Command Centre strategists hands, such that they can do what humans do best, problem-solving and hypothesis testing.

Offernet is driving towards a fully-automated campaign design and management strategy, where the algorithms are trained by learning from their human counterparts in ever more complex decision-making circumstances. This will be achieved through a continually growing, tightly-coupled human-AI environment that generates human “truth” data in real time for the machines to learn from and seek to emulate. As the network of operating entities grows, an increasingly global picture will emerge that provides deep insights into the flows of multinational consumer behaviour and market activities.

The Touchpoint Platform

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Enterprise

Large corporations requiring enterprise marketing solutions to synchronize and eradicate “cannibalisation” of digital ad-spend across their various departments

Agencies

Advertising agencies looking for a better return on digital marketing spend

Marketing Teams

Businesses with internal digital marketing departments wishing to de-clutter and optimise their digital marketing efforts and looking for ways to decrease customer acquisition costs

Franchise Organisations

Franchise organisations looking for ways to synchronise and eradicate “cannibalisation” of digital ad-spend across their various stores while staying in control of their brand

SME's

Small- to -medium sized businesses with digital media budgets, looking for precision targeting and marketing expertise

Data Owners

Database owners wishing to monetise their data within GDPR-compliancy directives

Our Clients

Get in Touch

Find us at any of these locations or send our offices a mail and we’ll contact you.

Offernet Global HQ

7 Astell House, 38 Astell Street, London SW3 3RX, United Kingdom

Offernet Greece

Greece

Offernet South Africa

49 Bell Crescent, Westlake Business Park, Cape Town Western Cape 7945

Offernet Singapore

Singapore

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