Offernet

digital experts, driven by technology and informed by data

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ABOUT US

Offernet is a global digital ad-technology company that uses Machine Learning to optimise media placement. Offernet’s proprietary software generates advertising results through real-time algorithmic optimisation. Our innovative platform can be customised for all creative campaigns and it is designed to maximise ROAS (Return On Ad Spend) by blending data and media, making sure the right ad goes in front of the right person at the right time. The Offernet platform is the world’s first true end-to-end marketing platform, enabling marketers to create and execute campaigns across all media channels.

The Digital Technology that Drives Persistent Growth for Remarkable Companies

Headquartered in London (UK), Offernet is a data-driven, AI-powered company that helps digital marketers with the most cutting edge technology and insights to advertise more effectively. We use machine learning to optimally blend data and digital media to get the right advert in front of in-market consumers at the right time via the right channel and device.

Machine Learning with a Human Touch

The Offernet technology was specifically designed for marketers empowered to drive measurable growth strategies and revenue generation, by combining the power of AI with the human skills of our highly trained digital strategists, data scientists and behavioural analytics specialists.

 

This unique augmentation of AI with Human Talent allows our clients to harness the power of machine learning to drive intelligent digital advertising campaigns based on real-time customer insights, by utilising our best practice recommendations for ad targeting strategies or smart creative optimisation solutions.

Global Reach

The commercial and technology hub of Offernet resides in London (UK), which services a number of Operating Entities located throughout the world. The Operating Entities are client-facing and are either owned outright by the operator(s) or via a commercial partnership with Offernet (UK).

 

The Offernet technology plugs directly into the Digital Command Centre, the entity that executes campaigns on behalf of the entire global network of Operating Entities. This highly talented collection of strategists, analysts and digital experts is housed in Cape Town, South Africa, and provides a 24/7 operation across multiple jurisdictions.

Ad Intelligence: AI POWERED PROGRAMMATIC MEDIA PLANNING AND BUYING

Simply put, Offernet is an ad-spend intelligence platform that empowers marketers to drive measurable growth strategies. Through its unique combination of AI/ML and Human Talent, our strategists are able to track, forecast and plan programmatic media buys across multiple channels. Performance is enhanced through the ability of the system to provide real-time alerts on any key metric chosen.

 

As our AI becomes ever smarter, Offernet is poised to provide an even richer set of predictive capabilities including deep intent modelling, which will help advertisers reach their audience at scale both online & offline, using sighted location data alongside other cues such as timezone, mouse movements etc., all delivered via one unified dashboard.

Customer Journey Mapping and Analytics to Drive Business

Offernet enables companies and brands to engage with customers by building a complete customer journey that connects data from all touch points to create a single customer view.

Our bespoke analytics tools track customers across multiple devices in real time and drive better returns on adspend (ROAS). The technology is, in effect, a customer journey analytics software that provides real-time insights via journey mapping, sentiment analysis and cross- channel analytics.

OUR TECHNOLOGY

The power of Offernet’s AI/ML versus Google and Facebook’s analytics

Offernet’s machine-learning system builds on Facebook and Google’s analytics. We extract insights from both systems and use this information in concert with other channels (such as call centres, point-of-sale systems and post-sale product lifecycle information), to provide a multi-channel view, something Google and Facebook cannot provide individually. We are able to optimize, not just in terms of whom to market to, but also in terms of the daily dynamics of the entire campaign rollout across all active channels, thereby ensuring not just accurate targeting but holistic end-to-end campaign analytics.

The power of Offernet’s AI/ML versus Google and Facebook’s analytics

Offernet’s machine-learning system builds on Facebook and Google’s analytics. We extract insights from both systems and use this information in concert with other channels (such as call centres, point-of-sale systems and post-sale product lifecycle information), to provide a multi-channel view, something Google and Facebook cannot provide individually. We are able to optimize, not just in terms of whom to market to, but also in terms of the daily dynamics of the entire campaign rollout across all active channels, thereby ensuring not just accurate targeting but holistic end-to-end campaign analytics.

The significance of the human augmentation into the overall analytics intelligence

Machines are good at identifying trends across multiple, large datasets but humans are critical to understanding the mechanisms underpinning why these trends are occurring. Consequently, the role of machines is well suited to sift through large amounts of data to provide human users the key informational building blocks they need to ask or answer a question, as well as to re-/define strategy. Offernet therefore uses its various technologies to put the right information into its Command Centre strategists hands, such that they can do what humans do best, problem-solving and hypothesis testing.

Where is Offernet taking its AI/ML (into the future)

Offernet is driving towards a fully-automated campaign design and management strategy, where the algorithms are trained by learning from their human counterparts in ever more complex decision-making circumstances. This will be achieved through a continually growing, tightly-coupled human-AI environment that generates human “truth” data in real time for the machines to learn from and seek to emulate. As the network of operating entities grows, an increasingly global picture will emerge that provides deep insights into the flows of multinational consumer behaviour and market activities.

Apply to Become an Offernet Operating Entity

If you’re blessed with a mixture of solid digital marketing skills and a flair for excellent client servicing, you may well be suited to own or partner us in an Offernet Operating Entity in your geographic area. We’re looking for operators who fully understand the power of Artificial Intelligence and Machine Learning to optimally blend big data with digital media advertising, with the express purpose of improving a client’s reach, engagements, conversion rates, and return on ad-spend.