WE CONNECTED A SPORTS BETTING BUSINESS WITH THEIR FANS
(Without violating any of Facebook or Google's policies) 

Bastion & Flowe (The digital command center) assisted the client, a leading South African sports betting brand, in obtaining the permissions required by both Facebook and Google, to allow them to not only promote their brick-and-mortar stores and locations but also get special permission to promote their online sports betting services on both platforms.  With limited to no success on all previous Social media endeavors, both in-house and via external agencies.  This particular client's various social media agencies managed to lose all their Facebook and Instagram followers, by getting their accounts deleted for continuously violating Facebook's policies.   

CHALLENGES

  • Navigate different rules and policies to re-establish the company on Facebook and Google
  • Develop an online presence and grow a digital audience
  • FInd a way to promote the brand and its services that complied with all the different platforms’ policies

APPROACH

  • Bastion & Flowe obtain special permissions from both Facebook and Google using their extensive network of relationships
  • We ensure campaigns complied with platform policies, by working closely with the client's in-house design and Social Media Team.
  • Using Bastion & Flowe's extensive consumer database they were able to create audience segmentation and a number of micro-targeting groups to effectively grow an engaged audience based on a number of factors and demographics not necessarily available on the social media platform by default. 

CAMPAIGN GOAL's

  • Grow Facebook Following

RESULTS:

  • Restored page reputation on Facebook.

  • Reduced new follower acquisition cost by 60%.

  • Average growth of 300% per iteration on a budget of the same size.