Offernet

Ad fraud webinar

Offernet Advisory Webinar

Cut Ad Fraud.
Turn Wasted Spend
into Real Results.

  • 2:00 PM UK Time
  • Online webinar

Look beyond cheap leads. Connect campaign performance to real customer intent and commercial outcomes.

Register Now

About the webinar

What if your best-performing campaign isn’t actually performing?

A low cost per lead and high conversion rate can look like marketing success, but the real question is what happens after the lead is generated.

In this webinar, JG Bezuidenhout explores how ad fraud and misleading conversion signals can distort campaign performance, waste marketing spend and influence the way advertising algorithms optimise.

He’ll look at why businesses need to connect digital performance to real customer intent and commercial outcomes.

  • Spot misleading performance signals

    Recognise the warning signs of fraud and unreliable conversion data.

  • Understand how fraud shapes optimisation

    See how false signals influence advertising algorithms and lead to wasted spend.

  • Connect marketing to commercial outcomes

    Measure what matters and link campaign performance to genuine customer intent.

Register for the webinar

  • 28 October 2026
  • 2:00 PM UK Time

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Meet your speaker

JG Bezuidenhout

Global Head of Offernet Advisory

JG will explore why digital performance needs to connect to real customer intent and commercial outcomes.

The research behind the webinar

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

This webinar draws on JG’s article and the supporting research and investigation.